Our signature scents are developed to gently elevate your day-to-day. Crafted from 100% natural aromatics, our Ase Scent is fresh and harmonious, with notes of lemon, sustainably-sourced jasmine, and musk.

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Follow your nose (and your heart).

  • BRIGHT

    With notes of lemon and mango, Ase invites light and joy into your laundry routine.

  • SERENE

    Jasmine and vanilla create a sense of tranquility that gently sets the tone for your day.

  • HARMONIOUS

    Amber and pear ground Ase in the earth around us, bringing balance to the routines that thread throughout our daily life.
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Unscented doesn’t have to mean "smells like chemicals."

Our gentle Unscented formula leaves clothing fresh and skin nourished without any additional scent or aversive chemical smell. Think clear air or pure water. Dermatologist tested and approved, it’s gentle enough for even baby skin — and effective enough for baby laundry.

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