Looking back to the old days when laundry detergents were first based on powder, it is interesting how after over 100 years liquid and most importantly eco-friendly laundry detergents are now taking over the world. And we’re here to facilitate that change.
First and foremost, taking a step back and looking at the reasons why liquid laundry detergents are more prevalent now it makes total sense: It’s way easier to mix hot water with a liquid to wash clothes versus dissolving a powder to then wash clothes. Some of the science behind our approach and the products/team we have today.
The days of powdered laundry detergent are coming to an end and we’re looking forward to changing the laundry game in the future along with much more.
