We craft eco-friendly products that care for your home, your skin, and your surroundings with unmatched style and grace—no compromises, ever.
After years of giving more than I had, holding space for what didn’t hold me back, I realized something simple but life-changing: my home begins in me. Not in a house. Not in a title. Not in a product. But in my clarity, my breath, my peace.
I didn’t just want cleaner products. I wanted to feel safe in my space. Safe in my skin. I wanted every step—from the bottle I touched to the water I used—to reflect the care I was reclaiming inside.
So I created Ripl Efek, a reflection of that remembrance.
This is more than sustainability. It’s respect—for our bodies, our ecosystems, and the sacred rituals that bring us back to wholeness. Ripl Efek is my offering. To you. To the Earth. To the part of you that’s been waiting to exhale.
Let’s begin with one wash and let it ripple.
One love, Shawnique Alexander
Founder, Ripl Efek
A formula that puts you first
Our laundry, earth, and skin - they’re all connected. What started as a curiosity about clothing & sustainability grew into a passion for changing the world, one Ripl at a time.
